Papal visit brings on wave of commercialization

papal souvenirs By Myrna Rodriguez Co (first published in the Philippine Daily Inquirer, Business Monday, January 19, 2015) As millions of Filipinos opened their hearts wide to the visiting Pope, businesses are accused of taking advantage of the occasion to push their commercial and selfish interests. Huge billboards and banners festoon the streets, emblazoned with Pope Francis’ [...] Continue reading →

Beginner's Kit

How to register a trademark

trademark All too often, a small enterprise neglects to develop a trade mark or brand name. “What do I need a trade mark for, when  I already have my company name?” entrepreneurs ask. A company name is often distinct from a brand name. Marigold Manufacturing (company name) has launched and built up its Mama Sita (brand) [...] Continue reading →

Guidelines for bazaar newbies

ChristmasBazaar Now that you have studied the pros and cons of selling in bazaars, you may have decided to try the “bazaar model” for your business (See previous article on joining a bazaar)). Here are basic guidelines for joining bazaars designed for newbies like you. Preparatory work Be informed of bazaar schedules well in advance.  Look [...] Continue reading →