by Miel Feria, SERDEF Media Bureau (first published in the Philippine Daily Inquirer, Sunday Biz Section, June 17, 2013) With the start of another school year, some enterprising Pinoys set their sights on the lucrative business of school canteens since it is again open season for the various canteens in and around schools. Not only [...] Continue reading → 
Some entrepreneurs who start a business without thoroughly considering what it entails sometimes end up feeling swamped and overwhelmed. They might be getting more than what they bargained for. They are caught flatfooted when they realize they have to take on multiple roles. This is especially true if the business they have set up is [...] Continue reading → 
(first published in the Philippine Daily Inquirer, Sunday Biz, May 26, 2013) Is there such a thing as entrepreneurial genes? Can business skills be learned in school? Can entrepreneurship be sustained by passion? If the answer to these questions is “Yes,” then there is no way Mona Liza Lee-Serrano could have missed the entrepreneurial calling. [...] Continue reading → 
This is the age of connectivity. Companies are being urged to connect with all their publics– their customers, employees, suppliers, business associates, the community they work with – in a personal way. Social media is no doubt an indispensable tool to reach large numbers of people at the same time and in many ways. With [...] Continue reading → 
(First published in the Philippine Online Chronicles) How would you like to marry the person you love, build a home with him or her, raise your children together – and manage a business together? Seems perfect, even romantic, for two people who care for each other and have vowed to be together for better, for [...] Continue reading → 
Whether you are into manufacturing, service, or trading, you need to monitor and manage your inventory. “Inventory” includes: raw materials, work-in-process goods, and completely finished goods. Inventory represents one of the most important assets of a business, because turnover (sales) of inventory is the primary source of revenue generation and profit making for the company. [...] Continue reading → 
Knowing that the prospective customers and consumers (the market) are numerous and have varied buying motives and habits, marketing professionals have found it helpful to classify or categorize the type of customers. The process of classifying the market is known as market segmentation. The market can be classified according to: · Income: high, middle, low [...] Continue reading → 
Martin, Finley and Ward in “Effective Communication on the Job” give some don’ts in effective business writing: Don’t beg. You are not asking for a handout. So don’t beg. You are not a king, so don’t write “We” unless you’re speaking for your company or a group. Don’t state, you’re not handing down a Supreme [...] Continue reading → 
