Customer intimacy 101

customer intimacy Nowadays, a new marketing strategy is making marketing managers and business owners sit up and listen.  This is known as customer intimacy. It is a marketing strategy where the seller or supplier gets close to their clients.  The benefits of greater customer intimacy for abusiness might include improved highly tailored problem-solving capabilitiea and greater adaption [...] Continue reading →

Business ethics concepts and applications: Being good is good business

biz ethics The most basic business ethics concepts are three:  honesty, integrity and fairness.   Honesty – Honest should be the hallmark of a company’s dealings with its employees, customers, and other publics. It should communicate with its employees internal developments that will affect them, such as layoffs, reorganization moves, and austerity programs. Honesty to customers and [...] Continue reading →

SME assistance programs: TESDA’s STAR

sarisari store A program of the Technical Education and Skills Development Authority (TESDA) and Coca-Cola Philippines, the Sari-Sari Store Training and Access to Resources (STAR) was launched in 2012 to help women retailers start and grow in small sari-sari store businesses. STAR’s goal is to  empower 200,000 women sari-sari store owners and operators all over the country [...] Continue reading →

Starting an office recycling program

paper recycle resized   More and more businesses, big and small, are taking responsibility for the environment in danger of being drained and despoiled.  After all, for many manufacturing enterprises, sustainability depends on protecting and maintaining the natural resources from which raw materials and supplies come. In implementing a “go green” program, one of the most logical places [...] Continue reading →

Beginner's Kit

SME assistance programs: DTI’s ROVING ACADEMY

roving acad The SME Roving Academy (SMERA) is a continuous learning program for the development of micro, small and medium enterprises (MSMEs) to become competitive in the domestic and international markets. Its main strategies include: Integration of the business development services for small and medium enterprises (SMEs) at the national and local levels Establishment of the Provincial, Regional, and [...] Continue reading →


consumer act   The Consumer Act of the Philippines (RA &394) was passed in July 1992 in line with the policy of the government to protect the interest of the consumer, promote the general welfare, and establish standards of conduct for business and industry. For the consumer, the law provides safeguards against  hazards to health and safety [...] Continue reading →

How to register a patent

Patent Some small businesses started from an invention or innovative idea one has turned into a product. Examples of inventive Filipino entrepreneurs abound. Benjamin Almeda of Tondo, Manila put up Almeda Cottage Industries in the 1950s, based on devices and gadgets he developed for the food-processing industry.  These include the rice grinder, coconut grater, meat grinder, [...] Continue reading →