Features

Empowering your people: two case stories

empowering employees “Empower your people” — goes one of the imperatives for effective leadership. It means giving workers and staff the freedom to take initiatives, do things their own way with little or no guidance, decide for themselves or participate in decision making. Having empowered people working for an entrepreneur frees him of day-to-day chores and consequently [...] Continue reading →

Back-to-school business ideas

back-to-school2-300x300 by the SERDEF Media Bureau (first published in the Philippine Online Chronicles, June 23, 2014) With summer over and done, students are now back in school. With the end of the “Halo-halo  and Palamig season, here are some back to school business ideas that entrepreneurs can adopt to augment their income: School Supplies Buy and [...] Continue reading →

Invest in your brand

brands by Arturo Ilano (first published in Business Friday, Philippine Daily Inquirer, July 4, 2014) (Click here to read mechanics of the SERDEF’s Brand Slam Contest for micro and small biz.) A brand is not just a name. It is an asset. Here’s how you can take the first steps toward owning a truly world-class brand. [...] Continue reading →

Beginner's Kit

Turning an idea into a business opportunity

biz idea If an idea is not necessarily an opportunity, what is an opportunity? When does an idea become an opportunity? A business opportunity is simply defined as an attractive investment idea or proposition that provides the possibility of a return for the person taking the risk.  Such opportunities are represented by customer requirements and lead to [...] Continue reading →

The bright prospects of a bakery business

bakeshop     For those studying the prospects of a bakery business, here are useful views and insights from those who have been there, done that. Ric Pinca, executive director of the Philippine Association of Flour Millers (Pafmil), is convinced of  the high potential of a bakery business.  “Bread is the country’s second staple and everyone [...] Continue reading →